SEO (Search Engine Optimization) is a set of strategies applied to help a website rank higher in search results. The main purpose of SEO is to allow search engines to prioritize websites and pages that contain the most searched and used words and phrases. It helps to increase website traffic and promote your products and services to a wider audience.

The benefits of SEO are many and these are expressed in key features such as:

Increased Traffic: The main goal of SEO is to appear higher in search results. Websites that appear higher get more clicks, which increases traffic.
Detailed Analytics: SEO provides detailed analytics considering the traffic on your website. This helps you understand visitor behavior and adjust your strategy accordingly.
Operational Services Opportunity: Ranking high in search results helps to sell more operational services and products.
Audience Expansion: SEO helps in expanding your target audience, which in turn increases your potential customers.
Competitive Advantage: SEO helps you gain an edge over your competitors, making you more competitive in your industry.
Good Customer Experience: Implementing SEO helps make your website more user-friendly and effective.
Well-Written Content: Part of SEO is content curation. Well-designed content is more attractive to search engines and more useful to customers.

These benefits help to increase the position of a website and increase the success of a business within it. Proper implementation of SEO is important to build and strengthen online position.