Social Media Marketing (SMM) is a marketing strategy used to promote and sell a brand or product using social networking platforms and other online media tools. This strategy helps to increase sales by being closer to customer partners, developing the brand and connecting with customers.

1. Global Impact: Social media platforms have a large user base worldwide. SMM helps your company or product to be known more worldwide.
2. User Connection and Customer Partnership: SMM allows direct contact and dialogue with customers and partners
3. Brand Promotion: SMM allows you to promote your brand. Through social media, it creates an opportunity to share interesting information about the brand’s history, mission, status and products. Targeted Ads and Offers: Social media platforms provide targeted advertising options that allow you to deliver ads and offers to target customer groups. This helps to increase the effectiveness of advertising.
4. Monitoring and Analytics: Analytics tools provided by social media platforms help you monitor and analyze how effective your company’s social media activities are. This allows you to adjust your marketing strategies more effectively.
5. Experience Sharing and Influencer Collaboration: Social media allows customers to share experiences and images with their partners. Also, it helps to reach a wider audience by collaborating with influencers.
6. SEO (Search Engine Optimization): Active social media activity can serve as an additional factor for your website’s SEO. Search engines are able to give higher rankings to sites with social media links.
7. History and Analysis: Social media allows you to observe the activities of competing companies. This helps you understand what your competitors are working and what isn’t, allowing you to adjust your own strategies.