Internet advertising has become one of the most effective ways for business owners to increase their customer base and improve their brand visibility. Although advertising on other sites in this area is a good way to get customers, with the application of Google Ads, this process has become even faster and more effective.

What is Google Ads?

Google Ads is an advertising platform offered by Google. This platform allows advertisers to manage targeted search, video, and display ads to appeal to customers and capture their attention. Google Ads provides powerful tools to create, display and securely manage targeted ads based on customer search terms and browser history.

Advantages

1. Targeted Ads

Google Ads allows your ads to be seen by targeted customers. This helps you use your advertising budget more effectively and expand your customer base.

. Accountability and Tracking

The platform provides detailed statistics and analytics that help you evaluate and understand the performance of your ads. This allows you to optimally adjust your advertising strategies.

3. Working on All Devices

Google Ads allows users to switch anonymously between mobile and desktop devices. This provides added convenience to your customers.

Basic Concepts

1. Search Search Ads

These ads are displayed when customers search on search engines. It provides the ability to target by search terms.

2. Display Ads

These ads, in image or graphic format, are placed on the Google Display Network and help to achieve a visual impact on the customer.

3. Video ads

Video ads displayed on YouTube and other Google apps help provide visual impact to your customers.

Google Ads is a critical tool for acquiring customers and growing your brand. Making the most of the platform to run effective advertising campaigns will help your business succeed in the online environment.